'''Peet's Coffee & Tea''' is a specialty coffee roaster and retailer. Based inside 1966 by Alfred Peet in Berkeley, California, Peet's has a big cult following known as a Peetniks due to their hard client loyalty to its wide range of varietels & signature blends of coffee & tea. Peet's is especially noted for its heavy, darkly roast coffee, advertising that it is h&-roasted and delivered to places when freshly when imaginable. A company operates astir Hundred places, mostly withwithin California, by owning outlets in Seattle, Portl&, Boston, Chicago, Austin, and Denver.

The Company History
Alfred Peet started Peet's Coffee and Tea inside 1966 around Berkeley, California. Called a "grandfather of specialty coffee", a original outlet was placed on a corner of Walnut & Vine within Berkeley, just about the University of California. Peet grew higher in the coffee business when sleep in Holland as a toddler. Moving to San Francisco, California whilst he wwhen 35, he began roasting coffee as he knew it. It okay, roast inside Emeryville, just minutes from in which a 1st outlet was.

and became the transnational empire these are in todays world.

Peet's has been slower to exp& & has maintained (to the few extent) sir thomas more of its focus as a coffee and tea retail merchant, non a cafe. This distinction has hanker separated Peet's & Starbucks from either a period once Schultz & a owners of Peet's however worked together in the Eighties. Peet's is however primarily the California operation, with two or three places around more metropolitan areas (view above). A company went public within January 2001. When the super successful IPO, shares struggled through the first month however stand posted firm profits ever since. As of 2005, Peet's is listed as the rival of Starbucks by using a market cap of about $450M in comparison Starbucks's about $20B.